"Paula" Wongjunpen is a visionary leader in Thailand's tourism industry, renowned for her roles as Founder and Managing Director of Paula & Co. DMC Thailand and President of SITE Thailand. With a focus on curating luxury experiences and promoting sustainability, Paula directs strategic marketing efforts at TICA and shares expertise as a Committee Member at ATTA. Widely recognized for her contributions, Paula is committed to driving industry advancement and fostering collaboration across diverse tourism sectors.